Trends and comparison
See how your traffic evolves, compare it with the previous period, and mark your milestones right on the chart.
The Trends view plots your traffic over time and helps you understand not just how much you're going up or down, but why.
Compare with the previous period
Every figure in the dashboard comes with its change against the previous period. If you're looking at the last 30 days, it's compared with the 30 before that. On the chart, the earlier period shows up as a dashed line, so you can tell at a glance whether you're doing better or worse.
Annotations
Mark the moments that matter right on the chart: a launch, a campaign, a press mention, a price change. Next time you spot a spike or a dip, you'll know what happened that day.
A habit worth its weight in gold
Jot down changes as you make them. It's the simplest trick for turning your numbers into a story instead of lines that just go up and down.
Change the metric
You can plot the trend for visitors or for page views, and cross it with a saved segment to see, for example, only your mobile traffic or the traffic from one specific campaign.