Measure your site
Traffic sources
Where each visit comes from: search, social, email, links or direct. And which campaigns work best.
The Sources dashboard answers a key question: where do my people come from? Knowing it tells you where it's worth investing your time and money.
Channels
Oculy groups your visits by origin:
- Search: they find you on Google and other search engines.
- Social: they arrive from social networks.
- Direct: they type your address or have you saved.
- Referrals: they come from a link on another site.
- Email: they arrive from your emails.
Campaigns
If you tag your campaign links, Oculy recognizes them on its own and shows you which campaign, ad or newsletter brings you more people and more conversions.
Not all traffic is worth the same
A thousand visits that don't buy are worth less than a hundred that do. That's why each source comes with its conversions, not just its visit count.
Want to see the traffic coming from AI? It has its own dashboard: AI Traffic.