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Measure your site

Campaigns

Measure which campaigns bring you visits and, above all, which ones end in a sale, a contact, or a signup.

The Campaigns view tells you what really pays off when you share a link on social, in an email, or in an ad. Not just how many visits it brings, but how many end in a conversion.

Add UTM parameters to the links you share. It's text that you stick onto the end of the address:

https://yoursite.com/?utm_source=instagram&utm_campaign=sale
  • utm_source: where it comes from (instagram, newsletter, google…).
  • utm_campaign: the name of the campaign (sale, launch…).
  • utm_medium: the type (social, email, cpc…).

What you'll see

For each campaign, Oculy brings together the visitors, the conversions, and the conversion rate. If your site is a store, it also adds up the revenue each one generated.

Compare apples to apples

If you always tag the same way, you'll be able to compare campaigns against each other and repeat what works.

Funnels and conversions

Mark your goals and watch the path people take to convert, so you can see where you're losing them.

Saved segments

Filter the whole dashboard by country, device, source, or page, and save those filters to reuse them anytime.

On this page

Tag your links (UTM)What you'll see